Scope & Future of SEO

In today’s electronic age, the role of Search Engine Optimization (SEO) is becoming increasingly significant across all areas of Pakistan especially in Lahore, Karachi, Faisalabad & Islamabad. Search Engines are rapidly becoming basic way in searching the web occurrence on the Internet. Research has shown that, about 80% of internet traffic is generated through search engines. Approximately 75% of the users staying only on the 1st page of the search results and only about 20% of the users go ahead to the 2nd page of the search result.
In my survey after imposing the income tax on foreign firms operating in India may push then to look towards Pakistan instead. After improving the offshore or outsourcing web development business in Pakistan, internet marketing business scope is growing very well. In start of 2000 decade SEO & SEM scope and future is not bright, very few jobs creating and very few people know about Search Engine Marketing (SEM) in Pakistan. Now a day there is a great scope & future of SEO / SEM in Pakistan and too much creating SEO expert’s job in Pakistan. Now Search Engine Marketing become a major department of all software houses because now every one want to promote own business in all major search engine and internet areas. A lot of SEO, SEM and Link Building jobs opportunity creating in Karachi, Lahore & Islamabad. But if we will measure up to salary wise Lahore & Islamabad is batter than as compare to Karachi or other cites of Pakistan.
Search Engine Optimization has great scope & future in Pakistan and all SEO Companies in Pakistan have a dedicated team of experienced Search engine optimization experts, Linking Experts, SEO content Writers, Designers and Search Engine friendly web developers that help you to gain maximum out of your interactive internet marketing campaign. Each search engine optimization experts has huge experience in the SEO industry, and well operational to switch any kind of interactive marketing projects.
Most of Search Engine marketing companies in Pakistan working as a back office for both On-Site and Off-site search engine optimization.
Services includes at least following:

1. Research and analysis
• Web Site analysis
• Keywords analysis
• Competitors analysis
2. Implementation
• Content writing
• Site Architecture
• Search Engine Submissions
• Link building
• Blogs Posting
• Link Baiting
3. Monitoring
• Ranking position
• Link popularity
• Indexation
• Traffic stats

Google Local Business Listing (LBL)& Maps Submission

The Local Business Listings (LBL) is a mini page or website for your local business - it's also a place where visitors can learn more about your business or company in the area where you do business. It's look like a local directory where people can find information about local businesses and companies, as well as businesses anywhere in the world. All important search engines are providing Local Business Listing to all local business in Google, Yahoo and Bing.
If you are looking to add your business or advertise in Google, Yahoo, Bing Local Business listing. Please call us or send a enquiry we have experts  Google local business listing to add your local business in Google, yahoo, Bing Local business listing.

Google, Yahoo, Bing are providing free local business listing.  Local Business Center gives you the most control over the way your business listing appears in Google Maps.
Google gives extra worth if you will consider the following point during your business listing
1. Photos - They only recently they allowed this. Add as many photos as you can and a company logo.
2. Multiple Reviews - It’s important that these be from real customers. Positive reviews give you more worth to come up in top in Google local search listing. Don’t fake them either, it’s easy to see. Just as with Amazon, people trust products with lots reviews that have kept above three stars.
3. Use Keywords in Company Description – It’s most important when you describe your business description. Your top business keyword should be in your business description.
4. Use Keywords in Company Name - Don’t be deceptive by changing your company name, but if your keywords are in the extended business name or LLC, make sure this is the name in which you register.
5. Add a Coupon – Google allows printable coupons to be added by your listing. Its also plus point to appear in top in Google Local Business Listing.
Add these elements to your Google Local Business Listing and you are sure to be in the top ten.
6. Create links to the listing – Add a link from your homepage to the listing and encourage current customers or website visitors to review your company.
7. Add Videos- If your company already has videos on YouTube you can place them right there on the page.
I am as a Google Local Business Listing expert that can offer complete Google, yahoo, Bing Local Business Listing solution for you in Pakistan. We have Local Business Listing (LBL) and Local map registration expert with international experience. Our Google Local Business Listing Expert promote your online business from anywhere around the world. We offer affordable and economic Local Business Listing services in Pakistan. Whatever your business product and service is, our Google Yahoo, Bing Local Business Expert and Map submission experts for you and promote your business online. Invest a little now and receive huge benefits in future. Contact us NOW to receive Local Business Listing (LBL) quote in Pakistan.

Web Content Writing

Content writing is a vital feature for your website. The reason why people visit websites is to look up for information on various products and services. Visitors will be satisfied only if they receive satisfactory and informative content on the website. Same way Search Engine promote your website and give high search ranking on the behalf of your SEO Friendly web content writing.

Writing for the web

Most people do not read word-for-word when reading online. They scan instead. They are also likely to skip or ignore large chunks of text or content that are not relevant to their immediate goals. When writing for the web aim for a concise style of writing that uses clear and simple language, can be understood by your audience, and is organised into clearly labelled sections.

Use plain English

Plain English is a writing strategy that can help improve communication. It involves:

• familiar, everyday words
• short, simple sentences
• active, rather than passive voice.

Use short, simple sentences

Sentences that are short and simple make content easier to absorb. Long sentences that include a number of clauses quickly become confusing and may be misunderstood.

Use the active voice

Most sentences have 3 parts:

• Subject (the, person, group or thing doing the action)
• Verb (the action)
• Object (the person, group or thing that the action is done to)

With active voice the subject of a sentence takes the action while with passive voice the subject is acted upon. For example:
Active: Rizwan returned the book to the library.
Passive: The book was returned to the library by Rizwan.
Using the active voice makes writing clear, direct and dynamic. It can also help reduce the length of sentences.

Know what you are trying to say

A lot of writing lacks a clear goal. If you aren't sure of what you're trying to say, your writing will suffer.
When writing or reviewing web content, write a list in point form of the things you want to say. Check your written content against this list and remove anything that doesn't need to be there.

Do not publish until content is complete

Don't publish pages with "under construction" or "more information coming soon" messages. These pages can frustrate users looking for information. Either the content exists or it doesn't.
Don't publish pages without first having them reviewed and edited.

Write for your audience

It is important to keep your audience in mind when writing. Before you write anything, consider:

• Who is your audience?
• What are they looking for?
• What do they know about the topic?
• What are their reasons for reading this page?
• Will they understand your jargon, acronyms, abbreviations?

We have an expert web content writer that can write on any topic for your website in Pakistan. We have SEO friendly website content writer with international experience and creativity. Our website content writer can promote your online business from anywhere around the world. We offer affordable and economic web site content writing services in Pakistan. Whatever your business product and service is, our website content writer can write for you and promote your business online. Invest a little now and receive huge benefits in future. Contact us NOW to receive custom web content writing quote in Pakistan.

Google Page Rank

Google Page Rank is a number between 1 to 10 given to a web page which shows the importance of that page. It is also calculated for the whole site. Thus your site is given a Page Rank and each page within your site is also given a Rank. It depends on the number and quality of other pages linking to your page.

Google Explained About Page Rank

Google interprets a link from page A to page B as a vote, by page A, for page B. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."
In other words, Google conducts “elections” in which each web page casts votes for web pages with hyperlinks to those pages. But unlike a democracy a page can have more than one vote and links from pages with high PageRank are given more weight (according to their ranking) and thus help to improve the targets’ PageRank.

Internal linking

As well as the external links, Internal linking also plays a factor in the Page Rank of the pages within a site. It is most common to see the homepage, index.htm, to have the highest PR of the website.
When you look at most sites, you’ll find their main index page has the highest rank out of all indexed pages for that site. As you step down the directory structure to secondary links and below, the page rank will usually decrease. So, you could have a PR of 6 on your main page, 5 on your secondary pages, and so on.

External Linking

External linking is the largest factor in determining Page Rank, and is the place where you have the least control. There is no way to force another web master to link to your site, especially when they already have a high Page Rank. For this reason and many more, increasing your Page Rank is difficult, but important however.
The actual amount of effect that Google's Page Rank has on the ranking of a website. The higher a web page's Page Rank, the more frequently it will be crawled and refreshed. While in most cases, a higher PR will accompany a higher-ranking site; it is not always the case.

Page Rank Promoting Tips

Page Rank is considers in two main ways that Page Rank is visible to searchers plus mentioned that behind the scenes, it is one of many factors that helps rank web pages. How pages are ranked is, of course, of keen interest to SEOs.
Attractive Page Rank will help you increase the search engine optimization and make more money from link selling. A more important long term strategy is to ensure that your website consistently receives organic search traffic. Here are following important tips to get Page Rank high.
Update Site Content
Link with High PageRank
Submit to directories & Search Engine
Build a Sitemap
Inside linking
Avoid C Class IP Domain

Keyword research

Keyword research should be the first step in any process that involves optimizing and marketing your website through the search engines. Keyword research is one of the most crucial aspects of a successful search engine optimization and marketing campaign. Proper keyword research and selection helps establish your online marketing efforts. The keywords you choose will power your search engine optimization, sponsored ad campaigns, link building campaigns, press releases and more. Before you begin any of these marketing efforts you must have already determined what core terms your site will be built upon and what keywords will fuel your online marketing efforts.
Each search engine marketer has their own preferences when it comes to keyword research tools - the tools discussed in this article as follow.

1) WordTracker Tools

Wordtracker is definitely one of the old favorite and easy to use when it comes to keyword research. With its statistics coming from meta-search engines only, Wordtracker compiles a massive database of keywords and phrases which online users search for. Wordtracker's related keyword facility will expose you to related key phrases you'd never even considered.
Wordtracker an extremely user friendly tool displays results beautifully - the number of searchers conducted per keyword per day, the keywords which compete with it. Before buy this tool you can try out the free trial. but remember that this is just a small taste of what Wordtracker can do for you.

2) Google Keyword Analysis Tools

Google keyword tool allows you to build extensive, relevant keyword lists from one easy, simple interface. Google keywords tool used for Google Adword campaign and as well as website keyword research. Before starting the Google Adword campaign advertiser can analysis the target keywords. Generate keyword lists, review traffic estimations for existing and new keywords, and add your keywords directly into your ad groups from the same page. You can combine the relevant keywords you get with one another or with your existing keywords to make them more specific. Google recently added new features to the Google keyword sandbox that make this tool one of the best in the category.

3) Yahoo Keyword Suggestion Tools

The Yahoo! Keyword Selector Tool is a re branded Overture keyword tool with one difference. Simply enter a relevant keyword into the box. The system will provide a list of other suggested keywords. YSM displays a monthly search volume- the number of searches the keyword received across the Yahoo network in the last month. This data is updated at the end of each month and is usually available by the 10th of the next month.
Now this is the most useful feature. Unlike Overture, Yahoo keyword selector also displays Estimated Clicks - how many clicks you can expect to get over a month using a standard click-through rate of 5%. This value is actually based on the clicks received by an average of the top three positions. Overture does not separate out plural and singular versions of keywords.

Web Directory Submission

Web directory submissions are an awesome method of increasing the amount back links to your website. A directory is a great place to start your promotion efforts for a new site. To make website link popular and get top ranking in search engine submission of link in directories is very important. Directory submission is simple and free as well as paid options are available for submitting. Paid options allow benefits as better placement, allowing for more click-through visitors from the directory to your website. Web Directory Vs Search Engine  Many people think of search engines and directories as the same thing. In reality there is a big difference between them.  A directory is a searchable database of web pages that are reviewed, selected, and categorized by humans.  A search engine "crawls the web" by following links from web page to web page and website to website. You don't even have to submit your site to a search engine in order for it to "find" your site and place it in the index for searching. Directory Submission Rules  The rules for directories submission are completely different from the search engines. Web Directory submission is a too much time consuming job to achieve target result. Every directory will have their own rules and regulations, and hence web pages must also be organized around such constraints. Regarding descriptions, most directories require it to be short – in the range of 100 – 250 words that may vary from one directory to another. It is clear from the foregoing that directory submission could contribute immensely to link building. But, how to get your website acceptable to directories? In order to get better acceptance in directory submissions we should following common rules,      * Make sure you read the Terms of Service (TOS) and understand     * They never accept mirror sites     * Repetitive site content will not accepted     * Don't accept sites that redirects on other link     * Under construction site will not accepted     * Affiliate/referral links generally not accepted     * Don't use promotional language     * Choose a local or a regional directory if possible     * Don't write your title with all words in CAPITAL     * Submit your site in appropriate categories     * Research on each directory and sub category     * Ensure directory uses static links instead of java script     * Before submitting check the PR of the directory and it's category page  Web Directories Types Directories have various types of listings:      * Free Submission - there is no charge for review of the site     * Reciprocal Link - the site submitted must link back to the directory in order to be listed     * Paid Submissions - a fee is charged for reviewing the submitted link     * Niche Directory - Topical Directories that offer quality link.      * No Follow - there is a rel="nofollow" attribute associated with the link, meaning search engines will not follow the link.     * Featured Link - the link is given a premium position in the category where it is submitted     * Featured Homepage Link - the link may be listed on the homepage of the directory.  We have strong dedicated Web Directory Submission and Search Engine Submission experts team in Pakistan. We have Web Directory Submission and Search Engine Submission experts with international experience and creativity. Our Web Directory Submission and Search Engine Submission experts can promote your online business from anywhere around the world. We offer affordable and economic Web Directory Submission and Search Engine Submission services in Pakistan. Invest a little now and receive huge benefits in future. Contact us NOW to receive custom Web Directory Submission and Search Engine Submission services quote in Pakistan.

Google Adwords / PPC Campaign Manager

Why is Search Engine Marketing (SEM) appropriate? Search engine marketing offers significant advantages over other media, such as outdoor, radio, TV and print, particularly in the areas of customer education/information and direct response.
I (Rizwan Zahid) am providing complete internet Search Engine Marketing (SEM) services in Lahore Pakistan, specializing in Online Marketing and Promotion including Search Engine Optimization & Google Adwords or Pay Per Click (PPC) campaign manager. I pride my self on unparalleled free customer support, guidance, and satisfaction in all Search Engine Marketing areas with in customized for all online business needs worldwide including Pakistan.
I have extensive background in Internet Marketing positions as one of the premier marketing companies in the world, offering tremendous added value to our Word Wild successful clients. We have pursued an interactive online marketing philosophy by designing, implementing and promoting sites for companies on the World Wide Web. It is with this solid foundation of experience, that we are able to offer your website first class service.

Google Adwords

Google AdWords is Google's advertising program. AdWords lets you create simple, effective ads and display them to people already searching online for information related to your business. So how is it possible to show your ads only to the most relevant audiences? The answer is keyword-based advertising.

Google Adwords Ads

Google AdWords offers a variety of ad formats. The most common format is text ads, followed by image (and animated) ads. Additional formats available include video ads, local business ads, and mobile ads.
A typical AdWords text ad looks like this: