Thursday, December 16, 2010

New Bing Webmaster Tools: Look Out Google

A few days ago I came across some super exciting news. SEO professionals around the globe were aghast as the news came over the wire. Bing, a Microsoft company, has now revamped its webmaster tools. The resources have been redesigned from the ground up. They now offer per day, and up to 6 months back, the number of:

Pages Crawled- Allows you to tell Bing which URLs should be included in the index.

Crawl Errors- Allows you to view details on redirects, malware and exclusions encountered while crawling sites.

Pages Indexed- Provides access to browse through the Bing index in order to verify which of your directories and pages have been included.

Impressions- See what sites have the highest conversion rate

clicks Allows you to prevent specific URLs from appearing in Bing search engine results pages.

But are there services enough to sway Google Analytics patrons? That remains to be seen. This is a brief overview of what’s going on over there at Bing.

According to an article, I recently perused over at Search Engine Land, I learned that the intuitive at Bing was to focus on the crawling, indexing, and traffic of/to sites. As always you do need to have Silverlight installed. This has been a critique of their Webmaster Tools for a while. The undertone caught by a select few is that Microsoft is not concerned with the rest of the web, so much as the "inner Windows agenda". The face of the webmaster tools may change after Bing merges with Yahoo.
  By Jon Hosier

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