Search Engine Optimized Video (Video SEO)

There are several articles written on SEO and very few on Video SEO; why? The reason is earlier search engines were fighting to deliver better content but now, when the winner Google has captured almost 80% of the English speaking market, is trying to enhance its services for better user experience.

Video is certainly one of these upcoming offered search services. After Text content became popular for Free and Paid Search results, Google started enhancing free image search and social media presence. Now it is Video, in queue. Most of the users are now more interested to watch interesting video and learn rather reading less interactive text.
Video social media sites like Youtube, Metacafe etc. are already running on top but now popular search engines has developed new technology for displaying optimized videos in search result pages.

What is Optimized Video result? Optimized Video result or video SEO is that in which a search engine shows Videos in search result listing. In this process only relevant videos are listed in search results. But search crawler cannot read Video content then how it reads the video relevancy? The solution for that is; the crawler would read a video sitemap (which will have keywords and description etc.) and surrounding web page text content of that Video. So, it is now more technically advanced and effective way to understand the relevancy for non-human but smart search crawler.

How Video can get better ranking search engine results? This can be done by tech professionals or subject matter experts. There are a lot agencies or professionals offering these services as low budget. But before hiring any agency to optimize a business video, always take expert advice.

Who would be beneficial for this search engine enhancement of Video results? The professionals who teach "How to do" and create video tutorials as well and also Small businesses; who have limited budget for TV and Media ads but still want more customers or buyers.

What are you waiting for? Go and start learning more OR if you are busy then approach a highly professional video production and marketing service provider who can create a great short video for your business and optimize for search engines so that the customers can reach you from another New Media.

By Shilly Van

10 Amazing Fact of Video SEO

One of the recent advancements in the field of SEO is Video Search Engine Optimization or VSEO. With the evolution of Universal search result, optimizing the video is a need for now. Google started showing the videos, images in the organic results. Is your video in search results?

Today we can find millions of videos on the Internet but every video doesn’t make it to get place in Google’s top results. Videos with good quality, excellent presentation, good stats, etc are not enough criteria to make it popular on the web. The video that is optimized well gets the place in SERPs and hence more number of views, more popularity and more traffic.

The best ways to take your video in Search Engine Ranking are:

1. Relevant and Informative Video - The video must be an informative and interactive, so that it conveys the exact message that you want people to know about. This will not only make the people to watch it and they will also share it with their friends and hence spread it. So the first requirement is that the video must be made with excellent hands.

2. Thumbnail of Video - The next step is to choose the thumbnail for the video. The thumbnail image must be an eye catchy one. It will create curiosity and people will click the video to see more.

3. Video Title - It is the most important aspect for optimizing the video. The title made by using the keywords related to the video.

4. Video Description - Use the relevant keywords to make a description that describes your video message well.

5. Video Tags - Keyword research and analysis must be done to select the best keywords that suit the video best. Target these tags for your video.

6. Video Length - Make the video short and crisp instead of making it long and boring. People want to watch the video that conveys the message fully in short time. A video of less than 5 minutes is preferred to watch.

7. Allow Embedding - Enable the options for the users that allow them to access the embed code of video, so that they can put your video into their site and blog.

8. Share the Video - Upload your video in the important video sharing sites like Youtube, Metacafe, Dailymotion, Vimeo, Motionbox, etc and also share video in social networking sites life Facebook, Myspace,etc. This will surely bring more traffic to your video.

9. Back links - try to get high PR back links for your video.

10. Video Sitemap (For Website and Blogs only) - If you have published or embedded the video on your website then do create a video sitemap. Since videos formats are not readable by search engine. Search engine can read the video only by video sitemaps. A video sitemap provides the details about the video to the search engine like title, description, player location, content location, thumbnail location, etc.

10 SEO Tips

It is not hard to be barking up the wrong tree

when it comes to getting searchengine traffic because there is so muchout of date information being circulated.

That is why it is always best to also learn many other traffic generation methods likeviral marketing for example.

Not only is there out of date or invalid SEO advice getting around, there is also information which if acted upon, can result in your pages being banned.

The SEO tips below should assist the reader in forming a basic understanding of how to create human friendly web pages which are easily understood by the most popularsearch engines.

Know this. There are thousands of search engines but only two of them will bring you most of the traffic. They are google and yahoo. Another search engine that brings me a little traffic is msn but I do not focus too much on tactics for that engine.

Focus your attention on the engines that will bring you the most visitors first and work your way down.

Basic SEO

1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted trafficto your site.

Make sure that the title tag contains text which a human can relate to. The text within the title tag is what shows up in a search result. Treat it like a headline.

2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.

3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page.

Adding the exact same text for your h1 tag will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit. Robots like this too because now there is a relation between the title of your page and the headline.

Also, sprinkle your keywords throughout your article. The most important keywords can be bolded or colored in red. A good place to do this is once or twice in the body at the top of your article and in the sub-headings.

4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.

I always use the headline of my pages as the title tag to help the robots know exactly what my page is about. A good place to insert the headline is within the h1 tag. So the headline is the same as the title tag text.

5. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag. SEO pros all agree that these tags are not as important today as they once were. I just place my headline once within the keywords and description tags.

6. Do not link to link-farms or other search engine unfriendly neighborhoods.

7. Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.

8. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.

My site contains navigation menus on the left and right of the page. The menu consists of links not images. When you hover over the link with your mouse, the title of the link appears. View the source of this page to see how to add this tag to your links.

9. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.

10. Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.

Here is the submission page for google: http://www.google.com/addurl.html

Submit only once. There is no need to submit every two weeks. There is no need to submit more than one page. Robots follow links. If your site has a nice link trail, your entire site will get indexed.

My site has a nice human friendly link trail which robots follow easily. All my pages get indexed without ever submitting more than the main index page once.

More SEO Tips

Get the facts here: http://www.google.com/webmasters/. This page will explain most of what you should focus on along with what you should forget about.

If you have been thinking about handing over the task of SEO to someone outside of yourself, you should read some warnings before you part with any money.http://www.google.com/webmasters/seo.html

The author, Ed Zivkovic owns his own website which contains articles with all sorts of tips for work at home webmasters. Here is the site: http://www.ezau.com