10 Amazing Fact of Video SEO
One of the recent advancements in the field of SEO is Video Search Engine Optimization or VSEO. With the evolution of Universal search result, optimizing the video is a need for now. Google started showing the videos, images in the organic results. Is your video in search results?
Today we can find millions of videos on the Internet but every video doesn’t make it to get place in Google’s top results. Videos with good quality, excellent presentation, good stats, etc are not enough criteria to make it popular on the web. The video that is optimized well gets the place in SERPs and hence more number of views, more popularity and more traffic.
The best ways to take your video in Search Engine Ranking are:
1. Relevant and Informative Video - The video must be an informative and interactive, so that it conveys the exact message that you want people to know about. This will not only make the people to watch it and they will also share it with their friends and hence spread it. So the first requirement is that the video must be made with excellent hands.
2. Thumbnail of Video - The next step is to choose the thumbnail for the video. The thumbnail image must be an eye catchy one. It will create curiosity and people will click the video to see more.
3. Video Title - It is the most important aspect for optimizing the video. The title made by using the keywords related to the video.
4. Video Description - Use the relevant keywords to make a description that describes your video message well.
5. Video Tags - Keyword research and analysis must be done to select the best keywords that suit the video best. Target these tags for your video.
6. Video Length - Make the video short and crisp instead of making it long and boring. People want to watch the video that conveys the message fully in short time. A video of less than 5 minutes is preferred to watch.
7. Allow Embedding - Enable the options for the users that allow them to access the embed code of video, so that they can put your video into their site and blog.
8. Share the Video - Upload your video in the important video sharing sites like Youtube, Metacafe, Dailymotion, Vimeo, Motionbox, etc and also share video in social networking sites life Facebook, Myspace,etc. This will surely bring more traffic to your video.
9. Back links - try to get high PR back links for your video.
10. Video Sitemap (For Website and Blogs only) - If you have published or embedded the video on your website then do create a video sitemap. Since videos formats are not readable by search engine. Search engine can read the video only by video sitemaps. A video sitemap provides the details about the video to the search engine like title, description, player location, content location, thumbnail location, etc.
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